Introduction
This Privacy Policy explains how Simply Whites, operated by Ethnic Monarch, collects, uses, stores, shares, and protects customer information when customers visit www.simplywhites.com, place an order, contact us, request customization, use WhatsApp support, subscribe to updates, or interact with our website and services.
By using our website or services, the customer agrees to the practices described in this Privacy Policy.
Information We Collect
We may collect the following information:
- Name
- Mobile number
- Email address
- Billing address
- Shipping address
- Order details
- Payment status
- Product preferences
- Size details
- Body measurements, where required
- Customization instructions
- Fabric/style preferences
- Photos or videos shared by the customer for measurement, styling, complaint, or support purposes
- WhatsApp communication details
- Customer support messages
- Website usage data
- Device information
- Browser information
- IP address
- Cookies and tracking data
- Marketing consent status
Purpose of Collecting Information
We collect and use customer information for the following purposes:
- To process orders
- To deliver products
- To confirm payments
- To provide invoices
- To provide size, fit, and customization support
- To communicate order updates
- To process exchange, store credit, replacement, correction, or refund requests
- To respond to customer queries
- To improve website experience
- To prevent fraud and misuse
- To maintain business records
- To comply with legal, tax, accounting, and regulatory obligations
- To send promotional messages only where permitted or consented
- To improve products, services, and customer support
Measurement, Photo & Styling Data
For customized, made-to-measure, styling, or support services, customers may share measurements, photos, videos, or body-related information.
Such information will be used only for:
- Size recommendation
- Customization
- Made-to-measure order processing
- Alteration support
- Styling guidance
- Complaint verification
- Product improvement
- Customer support
Customers should share only the information required for the service.
Payment Information
Online payments are processed through payment gateway providers, banks, UPI systems, or other payment service providers.
Simply Whites does not intentionally store full card numbers, CVV, UPI PIN, net-banking password, or OTP.
Payment-related information may be processed by third-party payment service providers according to their own policies and applicable law.
Sharing of Information
We may share customer information with trusted third parties only when required for business, service, legal, or operational purposes.
This may include:
- Courier partners
- Logistics providers
- Payment gateways
- Banks
- Website hosting providers
- Technology service providers
- WhatsApp/SMS/email service providers
- Marketing and analytics platforms
- Professional advisors
- Government, tax, legal, or regulatory authorities, where required
We do not sell customer personal data to advertisers.
WhatsApp, SMS & Email Communication
By placing an order, contacting us, or sharing contact details, the customer agrees to receive transactional communication related to:
- Order confirmation
- Payment confirmation
- Shipping updates
- Delivery updates
- Exchange or refund communication
- Customer support
- Measurement/customization confirmation
Promotional communication may be sent through WhatsApp, SMS, email, or other channels where the customer has consented or where permitted by applicable law.
Customers may opt out of promotional communication by contacting us at info@simplywhites.com.
Transactional messages may still be sent for active orders or legal/business purposes.
Cookies, Analytics & Advertising
Our website may use cookies, pixels, tags, analytics tools, and similar technologies to:
- Improve website performance
- Remember customer preferences
- Understand browsing behaviour
- Measure advertising performance
- Improve product recommendations
- Run remarketing campaigns
- Prevent fraud and misuse
These tools may include Google Analytics, Meta Pixel, or other advertising and analytics services.
Customers may control cookies through browser settings. Disabling cookies may affect website functionality.
Data Security
Simply Whites takes reasonable security measures to protect customer information from unauthorized access, misuse, loss, alteration, or disclosure.
However, no online system, website, server, payment system, email, or internet transmission can be guaranteed to be completely secure.
Customers should use strong passwords, avoid sharing OTP/PIN/passwords, and immediately report suspicious activity.
Data Retention
We retain customer information only as long as necessary for:
- Order processing
- Customer support
- Exchange/refund handling
- Legal compliance
- Tax and accounting records
- Fraud prevention
- Business records
- Dispute resolution
Data may be deleted, anonymized, or securely stored when no longer required, subject to applicable legal obligations.
Customer Rights
Subject to applicable law, customers may request:
- Access to their personal information
- Correction of incorrect information
- Updating of incomplete information
- Withdrawal of marketing consent
- Deletion of personal data, where legally permissible
- Grievance redressal
Some information may be retained if required for legal, tax, accounting, fraud prevention, dispute resolution, or order fulfilment purposes.
Children’s Privacy
Simply Whites products and services are intended for adults or customers placing orders with proper authority.
We do not knowingly collect personal data from children without appropriate consent.
If a parent or guardian believes that a child has shared personal data with us, they may contact us for review.
International Data / Service Providers
Some website, payment, analytics, marketing, or technology service providers may process data on servers located in India or outside India, subject to applicable law and service provider policies.
By using our website, the customer understands that such processing may be required for website functionality, payment processing, analytics, marketing, order management, or customer support.
Policy Updates
Simply Whites may update this Privacy Policy from time to time.
The updated policy will be posted on www.simplywhites.com with the updated effective date.
Customers are advised to review this page periodically.
Privacy Contact / Grievance Officer
For privacy-related queries, corrections, deletion requests, or grievances, contact:
Grievance Officer: Vishal Ajmera
Legal Entity: Ethnic Monarch
Brand: Simply Whites
Address: 673/B, 673/C, 11th C Road, Sardarpura, Jodhpur 342003, Rajasthan
Email: info@simplywhites.com
WhatsApp: 9799653768
Support Hours: Monday to Saturday, 10:30 AM to 7:30 PM