Simply Whites was founded in Jodhpur by Vishal Ajmera after more than 30 years of working with world-class suiting, shirting and professional stitching. Created from his own search for comfortable, well-fitted shirts and the daily difficulty of choosing colours, Simply Whites focuses on perfecting the one colour that always works. From feather-light half-sleeve shirts to refined full-sleeve styles, the brand offers ready sizes and customised fits for office professionals, businessmen, advocates, doctors and every working man who values simplicity, comfort and confidence.